The more makeup, the harder it is to choose what to buy and where to buy it
The art of makeup is becoming a huge trend. Makeup is becoming less about covering up flaws and more about expressing creativity. Due to the huge rise in the popularity of makeup and the influence of social media, women are faced with the challenge of where to buy makeup and choosing what products are worth the money. From drugstore makeup brands to luxurious brands, investing in products is a big decision.
Women must choose whether they want to fill their collection of makeup with cheaper products, or to pay more for higher end goods. Cheaper products have come to be known as drugstore makeup. The best and most popular drugstore brands are Covergirl, Maybelline, Elf, NYX, and L'oreal. These brands can be found at any drugstore, supermarket, and Ulta. They are easy to access and the prices are not too outrageous. Higher end products are commonly sold at Ulta, Sephora, and retail stores. Higher end brands include Urban Decay, Too Faced, Tarte, and Anastasia Beverly Hills.
With many establishments to purchase makeup from, it can be hard for shoppers to decipher which products are worth the money. YouTube is a great resource to find reviews and tutorials on makeup products. Beauty gurus on YouTube make weekly videos trying out the newest drugstore and high end products. Viewers can observe everything from eyeshadow swatches to the testing of foundations throughout a days wear. The only concern with these beauty gurus is that many of them are sponsored by makeup corporations which can influence what they say. Reading reviews on Ulta's and Sephora's websites are a good source of insight into how a product will perform. Another fun tip for makeup lovers is to request free samples at any makeup store to get the opportunity to try out products before purchasing. Makeup should be fun to put on and wear. Purchasing products may seem simple, but it is always beneficial to shop smart to save money in the long run.
Makeup lovers, once collecting all the products they need, can compose any looks they want. Popular makeup trends include using lots of highlighter to make the face have a dewy finish. For the eyes, the trend of using warm colors, along with pink to red tones of shadow have been extremely popular. Another staple to achieving a modern day makeup look, is to work large and full eye brows. Most recently, glitter is becoming a must- have for any eye look.
As mentioned before, YouTube is a great resource for anyone interested in makeup. Popular creators include Daisey Marques and Aidette Cancino. They both create very modern looks and also give great reviews on all types of makeup.
Link to Daisey's channel: https://www.youtube.com/user/daimarquez
Link to Aidette's channel: https://www.youtube.com/user/AidetteLovesBeautyXo